Tesco, Mondelez successfully raised RM200,000 for the underprivileged
Tesco Stores (Malaysia) Sdn Bhd alongside partners Mondelez International and non-governmental organisation Food Aid Foundation (Food Aid) had successfully raised RM200,000 through the customer participated Tabung Kiriman Ikhlas initiative.
Launched in Ramadan, the Tabung Kiriman Ikhlas is a joint initiative to raise funds which are then converted into food items to aid the underprivileged. The initiative ran from 23rd April to 11th June 2020.
For every RM30 purchase of any Tesco Own Brand products and RM30 of selected Mondelez brand products (Cadbury, Jacobs, Tiger, Chipsmore, Oreo, Twisties, and belVita) at all Tesco stores nationwide, Tesco Online Lazada and Shopee, RM1 were channelled into Tabung Kiriman Ikhlas.
Funds collected were then converted to food items including rice, cooking oil, canned tuna, cream crackers, cereal flakes, milk, honey and instant beverage mix to be distributed by Food Aid to its beneficiaries across Peninsula Malaysia until July 2020.
“We are very humbled by the generosity of Malaysians, especially during a time that many livelihoods have been impacted because of the ongoing Covid-19 pandemic. To achieve our target of RM200,000 through the Tabung Kiriman Ikhlas is truly a blessing in this holy month of Syawal,” said Tesco Corporate Services Director Azliza Azmel. “Every Little Helps and together, all of us can help those in need even further.”
Mondelez’s Head of Corporate and Government Affairs, Raja Zalina Raja Safran said: “In line with our purpose of Snacking Made Right, it is more important than ever for us to do what’s right as a company during situations such as these. Around the world, Mondelez International has been contributing products and financial support to various organizations that are caring for local communities impacted by the coronavirus,” said Raja Zalina.
“It is such an inspiration to see the unwavering support of Malaysians coming together to share kindness with people who need it most, and we are thankful to be able to play our part through this partnership with Tesco and Food Aid. Our thanks go to all our consumers that have helped us reach the contribution target so we can make an even bigger difference together.”
Food Aid Founder, Rick Chee is pleased that the initiative is a success: “The Tabung Kiriman Ikhlas initiative will without a doubt be beneficial to families and individuals who are experiencing heightened financial hardships because of the pandemic. As a non-profit organisation, we always need a variety of support from big companies such as Tesco and Mondelez, and we are happy that they were able to step in during a time when their communities need them the most.”
The Tabung Kiriman Ikhlas initiative is in conjunction with Tesco’s ‘Raya Jimat, Raya Selamat’ campaign is concluding on 17 th June 2020.
Meanwhile, Tesco has also donated over RM130,000 worth of food and essential items to support the underprivileged communities and families that have lost their source of income, frontliners such as healthcare workers and local authorities on duty, as well as animals at the zoo and animal shelters across the country during the Movement Control Order period.
ENDS
List of Food Aid Foundation’s beneficiaries of Tabung Kiriman Ikhlas
Charity Homes / Rumah Kebajikan – State / Negeri
- Pemulihan Dalam Komuniti (PDK) Aroma Kasih - Daerah Seberang Perai Utara – Penang
- Pertubuhan Permata Al Mahabbah (anak yatim) Alma - Daerah Seberang Perai Tengah – Penang
- Pertubuhan Permata Al Mahabbah (anak yatim) Jawi - Daerah Seberang Perai Selatan – Penang
- Ma'had Tahfiz Al Quran Kasyfu Al Ulum - Daerah Timur Laut – Penang
- Pemulihan Dalam Komuniti (PDK) Permatang Damar Laut - Daerah Barat Daya – Penang
- Rumah warga emas sri kenanga Pengkalan Chepa – Kelantan
- Rumah kebajikan anak yatim dan dhuafa' likbanatbsiti aminah (raysa) – Kelantan
- Rumah kebajikan anak yatim dan dhuafa' lilbanat darul huffaz Kelantan
- PJ Caring Home – Selangor/KL
- Rumah Amal Cahaya Tunku Ampuan Rahimah – Selangor/KL
- Rumah Kita – Selangor/KL
- Lovely Home – Selangor/KL
- Pusat Jagaan Kanak-kanak cacat – Selangor/KL
- Monfort Boys Home – Selangor/KL
- Yayasan Sunbeam – Selangor/KL
- Little Sister of Poor – Selangor/KL
- Ti-Ratana Welfare Society – Selangor/KL
- Rumah Pengasih Warga Prihatin – Selangor/KL
- Rumah Victory – Selangor/KL
- Rumah Bimbingan At Taqwa – Selangor/KL
- Pertubuhan Kebajikan Pusat Jagaan Lotus – Selangor/KL
- Persatuan Kebajikan Siti Nor Aini – Selangor/KL
- Pertubuhan Kebajikan Yesuvin Mahligai – Selangor/KL
- Persatuan Kebajikan Rita – Selangor/KL
- BOAS Home – Selangor/KL
- Tong Sim Centre – Selangor/KL
- Pertubuhan dan Kebajikan Anak Yatim Darul Izzah – Selangor/KL
- Pusat Jagaan Mahmudah – Selangor/KL
- Sheperd Centre Foundation – Selangor/KL
- Pusat Jagaan Warga Emas Nur Ehsan – Johor
- DAYA (Pertubuhan Kebajikan Anak-anak Yatim Batu 9, Kedah) – Kedah
- Pusat Pemulihan Dalam Komuniti (PDK) Batu Gajah – Perak
- Rumah Orang-Orang Tua Islam Seri Payung, Kg. Ara Payung, Batu Gajah – Perak
- Rumah Anak Yatim Karai – Perak
- Rumah Orang Tua, Bukit Larang, Telok Mas. – Melaka
- Rumah Seri Kenangan Cheng – Melaka
- Madrasah Huffaz Ulul Albab, Bandar Sri Sendayan – N. Sembilan
- Pusat Jagaan Kesayangan Ulul Albab – N. Sembilan
About Tesco Stores (Malaysia) Sdn Bhd
Tesco Malaysia was established in May 2002 through its first store in Puchong, Selangor. Today, it employs over 7,000 employees across 60 stores and two distribution centres throughout Peninsular Malaysia. In 2013, Tesco paved the way in online grocery shopping through the launch of Tesco Online which started in Klang Valley before expanding to Penang, Johor Bahru, Melaka, Negeri Sembilan and Ipoh.
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