Lazada celebrates 10 epic years as eCommerce pioneer in Malaysia

Lazada is marking 10 years of trailblazing the growth of eCommerce in Southeast Asia by kicking off a year-long celebration with a series of activities for the Malaysians, which will include the introduction of a personalised Time Machine, an in-app feature celebrating special moments that have added to consumers' lives over the years.

In addition to highlighting Lazada's shared milestones with consumers over the past decade, users can discover which of the nine unique shopper profiles they match with, in order to unlock recent lifestyle insights and collect additional Lazada Epic 10th Birthday gifts when they share their #MyLazadaTimeMachine profiles on their own social media channels, as part of the Lazada Epic 10th Birthday celebration.

“Spurring the growth of Southeast Asia has been at the heart of Lazada’s mission since our inception as a pioneer of eCommerce in this region. As we mark our 10th anniversary this year, we also celebrate the businesses and communities that make up our ecosystem, for it is their trust in us that has enabled Lazada to become integral to the everyday lives of Southeast Asian consumers as we are today. The Time Machine in-app feature is our way of reminiscing shared moments, and thanking everyone for being on this amazing journey with us through the years.

Looking forward, we also remain committed in our trajectory to chart sustainable growth across our ecosystem and deliver value to our consumers’ lives – from investing in local competencies and enabling livelihoods to uplifting consumer experiences.” said Raymond Yang, Chief Operating Officer of Lazada Group.

The brand’s latest short film also transports consumers into Lazada City, where Lazada’s brand ambassadors lead guests through the vibrant and futuristic retail wonderland to meet Lazada’s beloved mascot Lazzie and a surprise guest around a colossal birthday cake at the heart of the city to celebrate Lazada’s Epic 10th Birthday.

As part of its 10th anniversary celebration, Lazada's LazLive channel will feature 10 hours of non-stop livestream programming, exclusive giveaways, and celebrity performances at its signature Super Party, all leading up to Lazada's Epic 10th Birthday Sale, which begins at midnight on March 27. The Lazada EPIC 10th Birthday Livestream Party, which will take place on March 26th from 2PM to 12AM, will include a specially curated line-up of in-app livestreams with over 100 exclusive Epic deals up for grabs, as well as RM80,000 in vouchers and an Epic Birthday Blind Box up for grabs to the lucky viewers.

This leads up to the highly anticipated Lazada Super Party, where popular Malaysian singers such as Ziana Zain, Dolla, Aina Abdul, and Khai Bahar will perform. The Super Party will also feature the appearance of two of Malaysia's hottest celebrities and Lazada’s Brand Ambassadors, Nabila Razali and Nora Danish. Voucher Rain, one of Lazada's signature Shoppertainment features, returns for in-app viewers to collect more vouchers for use during Lazada's Epic 10th Birthday Sale, along with their Free Shipping and Lazada Bonus rewards.

In addition, Lazada will also launch a #ShareYourEpic birthday social media contest across Malaysia, Indonesia, the Philippines, Singapore, and Thailand. Consumers in Malaysia can participate in its local rendition of the contest - #MYEPICLazadaBday to share their video entries on Instagram Reels or TikTok while creatively featuring screenshots of their Lazada shopping cart, from now till 22 March to stand to be one of 20 winners who will win exciting prizes worth up to RM10,000. 

Additionally, one of these 20 winners from Malaysia will be selected(1) to advance to the second round of the contest in April, and stand a chance emerge the ultimate winner receiving the grand prize of a Lazada shopping spree worth USD10,000.

LazCoins: More Cashback Rewards for Even More Savings on Lazada

A seasoned Lazada shopper knows how to spend smartly and make every cent count. By earning LazCoins, shoppers can redeem rewards and enjoy even more savings on their purchases. From 14 to 26 March, Lazada shoppers will be rewarded with 500 LazCoins cashback when they spend a minimum spending of RM50 on Lazada. From 27 to 29 March, Lazada will fuel the excitement further by offering 50% LazCoins cashback rewards2 with no minimum spend to all loyal and ever-supportive Lazada customers.

Lazzie Hunt & Lazzie Star: Grab the Best Bargain with Lazada’s well-loved mascot

Lazzie Hunt is making its comeback with more rewards and an additional fun feature, Lazzie BID, where one can convert collected Lazzie to win awesome prizes sponsored by brands like Xiao Mi, Dibea, Tineco, and more!

From 21 March to 10 May, Lazada shoppers can collect Lazzie through the Lazzie Hunt Mission Centre on the app, or by scanning the QR codes on Lazada parcels and at participating partner stores or rides i.e. Maxis, CIMB Bank, Domino’s, US Pizza, Oppo, AirAsia Ride, and Babyshop. The collected Lazzie can be redeemed for a wide range of vouchers, wallet rebates, LazCoins, and more, bringing Malaysians the best bargains. 

You can redeem a free Lazzie especially for you who are reading, starting from 21 March onwards: https://pages.lazada.com.my/wow/gcp/qrcode-scan?hybrid=1&_delivery_source=PRSPECIAL&lazzieType=Random

Lazzie will also debut as a baker in Lazada's latest game, Lazzie Star - Cake Master, available from 16 to 29 March. Consumers can help Lazzie "level up" through six-game stages, from an Apprentice to a Cake Master, while unlocking Lazada Bonus rewards and exclusive discounts along the way.

Lazada Bonus and Free Shipping Galore: Deal Hunters’ Must-Haves

Lazada Bonus and Free Shipping voucher galore every shopping sale on the platform is definitely a must-have for all bargain hunters out there! From 21 March till 27 March, up to 50,000 Free Shipping(2) vouchers can be collected every day. Lazada users can accumulate up to RM400 worth of Lazada Bonus discounts, which reward customers RM10 off every RM100 spent on 27 to 29 March and are stackable with other vouchers and offers.

10th Birthday Flash Sale: Celebrate With The Best Deals!

Lazada is always committed to bringing the best deals with massive discounts and wide varieties to the users. In celebration of this year’s anniversary, the eCommerce platform offers low-price deals with attractive prices for all shoppers through its Super Flash Sale and around-the-clock Crazy Flash Sale, featuring EPIC deals as low as RM0.10. Shoppers can anticipate viewing trending items across social media with the price set at the lowest you’ve ever seen in the past months. 

Crazy Brand Mega Offers: Limited-Time-Only Exclusive Deals

At the stroke of midnight on 27 March from 12AM to 2AM, the Lazada Epic 10th Birthday Sale will reach its pinnacle, when LazMall, Lazada’s authenticity-guaranteed brand destination will release limited-time-only exclusive Crazy Brand Mega Offers of up to 70% off. Brand fans can expect the best deals of the year at the lowest prices from their favourite brands, such as PUMA, Estée Lauder Companies, Philips, and more, which are available only during the first two hours of the Lazada Epic 10th Birthday Sale. 

Chup Dulu: Early Riser Gets the Steals

Even with all the crazy discounts and lowest prices already offered during the Lazada Epic 10th Birthday Sale, savvy shoppers can still stretch their ringgit even further via Chup Dulu, a pre-booking feature on the Lazada app. Customers can pre-order highly sought-after products from renowned LazMall brands such as exclusive deals from Estée Lauder, Chicco, Dettol, Nespresso, Hasbro, and more by placing a non-refundable 10% deposit from now until 26 March. On 27 March from 2AM onwards, shoppers will then be able to check out their Chup Dulu deals with ease.

During the Epic 10th Birthday Sale, shoppers can also experience Lazada’s latest AI and AR-powered Virtual Try-On(3) technology when shopping at the LazMall flagship stores of Bobbi Brown, Estée Lauder and M.A.C., and immerse in hyper-realistic virtual makeovers with the beauty brands’ signature products(4) before making a purchase.

Earlier this month, Lazada also lauded 18 outstanding women sellers at its second annual Lazada Forward Women Awards held recently during International Women’s Day on 8 March. The awards spotlighted the achievements of the award recipients who found their creative niche, challenged social norms, and grew the success of their businesses through the Lazada platform.

(1) Terms and conditions apply. Mechanics may differ subject to the respective markets that Lazada operates in.

(2) Terms and conditions apply.

(3) Virtual Try-On is available on Lazada’s mobile app via Android and iOS models.

(4) Select products available for Virtual Try-On for each brand.

This content is provided by Lazada Malaysia.

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