UEM Sunrise fosters the spirit of inclusiveness this national month

UEM Sunrise Berhad (“UEM Sunrise” or the “Company”), one of Malaysia’s leading property developers, kickstarted the National Day and Malaysia Day celebrations with a campaign themed “Inspiring Malaysia” as a tribute to the extraordinary Malaysians who continue to inspire every day.

UEM Sunrise seeks to inspire the country through “Inspiring Malaysia” which tells the story of the people being a source of inspiration to become inclusive communities.  

Our campaign theme also aligns with the essence of Merdeka, which is all about transformation – the momentous turning point for the country and all Malaysians in our unabating journey of nation-building. 

Similarly, UEM Sunrise has also embarked on the path of transformation, bringing our three-pronged strategy of ‘Triage-Sustain-Stabilise’ into fruition. In our current Triage stage, we focus on expediting launches while prioritising and suturing issues that need immediate attention.  

“As a leading property developer built and grown by Malaysians, we are surrounded by amazing people with various cultural backgrounds who inspire us to do better for our customers and communities every day - to create and transform spaces and places that instil inclusivity. Holding on to the idea that design should never discriminate, ​we are dedicated to creating spaces that nurture interaction, collaboration and understanding amongst one another,” said UEM Sunrise Chief Executive Officer Sufian Abdullah.

UEM Sunrise plays a crucial role in shaping and growing with the communities, especially close to its developments. For August, the Company launched its national campaign by joining hands with students from its adopted schools within its developments, including SK Medini in Johor and SK Kiaramas in Kuala Lumpur, alongside UEM Sunrise’s CHIEF Happiness Officers through a musical rendition of the timeless “Saya Anak Malaysia” tune.

In addition to strengthening the Company’s engagement with its adopted schools through the musical mashup, the collaboration also seeks to promote a sense of patriotism  this National Day and Malaysia Day, imparting the notion of the Malaysian identity and inspiring a sense of inclusivity within the people.

“Part of our efforts to do something special for our communities is getting together with our adopted schools and celebrating the sense of inclusiveness with them. Instilling the value of patriotism encompasses everything, including showing respect for one another, fostering a positive attitude and appreciating a unique culture.  As students here will become active citizens and future leaders of tomorrow, we want them to embrace the spirit of  unity and togetherness  during this month.

Through our CHIEF values, "Caring, Honest, Involved, Enthusiastic, Fun-loving and our tagline, “Find your Happy”, where we seek to inspire joy and happiness in everyone, our message of inclusiveness is an important element of our Malaysian fabric and narrative, and I have high hopes of conveying this to the students and the masses,” he added.

UEM Sunrise’s creative retail space, Publika Shopping Gallery, is hosting a live art initiative to promote the national identity and foster an inclusive community. The initiative features a local artist, Aimman Hafizal, with the participation of the Company’s CHIEF Happiness Officers. Additionally, the retail gallery is gathering local entrepreneurs selling locally made crafts, food, apparel, and many more in its “Merdeka! Bazaar”, a Malaysian-themed bazaar from 24 August to 4 September 2022. Shoppers can also redeem a special gift by spending RM300 and above in Publika Shopping Gallery while stocks last.

In celebrating 65 years of nationhood, UEM Sunrise has also prepared several special deals during this celebratory month, including fantastic rebates, rewards, and ready-to-move-in benefits. Featured developments include Allevia Mont’Kiara, KAIA Heights Equine, and Residensi AVA in the Central region; Estuari Gardens, Teega Residences, and Impiana in the Southern region; and Begonia, Broadhill and Arden Hill in Forest Heights, Seremban.

Find out more about UEM Sunrise’s “Inspiring Malaysia” National Day and Malaysia Day campaign at www.uemsunrise.com/highlights/happenings/inspiring-malaysia.

This content is provided by UEM Sunrise Berhad.

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