SHARP Malaysia Pioneer's ASEAN's First SMART Working Life Solutions Ecosystem Showroom

The pandemic has undoubtedly transformed  the way we work and brought about a seismic shift in working styles worldwide including Malaysia. As professionals adapt to remote work and changing work preferences amidst lockdowns and social distancing measures, a recent survey by Randstand in 2023 highlights the shifting career priorities of Malaysians; revealing that over 50% of respondents now prioritise work-life balance¹, emphasising the significance  of maintaining good  health and spending quality time with loved ones. This newfound focus has fuelled the need for flexibility and better integration of personal and professional lives.

Recognising these pandemic-induced transformations and the evolving expectations of employees, SHARP Electronics (Malaysia) Sdn Bhd (SHARP), leading consumer electronics and home appliances market player,  acknowledged  the need for innovative solutions that cater to the evolving work landscape. Leveraging on more than 100 years of rich history, SHARP remains  true to its position as a market leader by  introducing their latest and most cutting-edge innovation, the SMART Working Life solutions ecosystem.

Marking the 51st Anniversary of their Smart Working Life division, SHARP has unveiled its first-ever SMART Working Life solutions ecosystem showroom in ASEAN. This milestone represents a significant commitment to providing a comprehensive and holistic business approach that addresses the unique challenges and aspirations of modern professionals.

Previously known as Business Solution (BS), this newly rebranded SMART Working Life division of SHARP is now dedicated to delivering a range of revolutionary solutions explicitly designed to enhance productivity, communication, employee well-being, and workplace security. Through collaborative efforts with subsidiaries and business partnerships, this SMART Working Life solutions ecosystem aims to create a seamless and wholesome wellness experience for Malaysian professionals, whether they are operating from traditional office spaces or within the comfort of their homes.

“Our goal is to create a comprehensive solutions ecosystem that not only benefits employers and our business partners but also encourages more partners to join us on this journey to contribute and enhance the ecosystem. By providing a showroom experience, we offer corporate partners valuable insights and ideas on transforming their businesses to meet the evolving needs of the working landscape. Additionally, this ecosystem will further assist our dealers in generating more sales opportunities, resulting in improved sales and profit returns. As we launch these solutions, we foresee great success and plan to replicate and implement them in other ASEAN countries in the coming years,” elaborated Mr. Ting Yang Chung, Managing Director of SHARP Malaysia.

The SMART Working Life solutions ecosystem encompasses various pillars that address the specific needs and challenges faced by professionals in today's dynamic work environment. Meticulously developed for the contemporary workforce, these solutions pillars include SMART Health, SMART Link, SMART Communication, SMART Comfort, SMART Control, and SMART Security – each playing an equally crucial role in the ecosystem.

The SMART Health solutions underscore the importance of employee well-being, introducing industry-leading solutions such as the SHARP Air Purifier with Plasmacluster Ion technology. This technology utilises safe ions found in nature to improve indoor air quality, ensuring a healthier and more conducive work environment. 

• The SMART Link solutions focus on seamlessly connecting devices to mobility and cloud management solutions, streamlining work processes and maximising efficiency. As part of this solution,  SHARP Multifunction Printers (MFPs) take connectivity to the next level, offering versatile and convenient solutions for businesses and individuals by enabling printing, copying, and scanning anywhere and anytime.  

• The SMART Communication solutions aim to improve engagement and collaboration among professionals. With the addition of SHARP Interactive Whiteboard, users can now annotate, draw, and share documents and files in real-time, fostering a more productive and collaborative work environment. 

• Dedicated to creating a comfortable work environment, the SMART Comfort solutions offer intelligent switches and a range of appliances that enhance comfort and productivity. 

• SHARP addresses the goals of environmental sustainability and cost efficiency through the SMART Control solutions, which optimise office environments and promote sustainable practices. 

• Security is of utmost importance within the ecosystem, and the SMART Security solutions ensure the safety and well-being of the workplace, providing peace of mind for professionals.

With a firm determination to maintain its position as the No. 1 Japanese brand in Malaysia, SHARP’s growth strategy for the future is supported by a strong market presence and plans to establish their businesses in other ASEAN regions such as Singapore, Thailand, Japan and more. These strategic initiatives aim to diversify and expand SHARP’s brand presence and portfolio, ensuring they are well-equipped to meet the evolving needs of their customers. 

“As a brand that deeply cares and continuously diversifies to serve better, SMART Working Life serves as a bridge for us to foster closer connections with the nation. We are grateful for the trust and support given to us by our customers and partners, for it is their strong belief in our brand that has fuelled our passion to push the boundaries of innovation and strive for brilliance,” concluded Mr. Ting.

For more information about SHARP’s SMART Working Life solutions ecosystem or its latest updates, please visit SHARP’s Official Website or Facebook Page.

¹ Better Work-Life Balance Tops List of Reasons Malaysians Resign

This content is provided by SLPR