Lalamove and YWCA KL Join Forces to Celebrate Malaysia's Cultural Heritage in Merdeka Campaign

Lalamove Malaysia, the country’s leading on-demand delivery platform, has recently collaborated with the Vocational Training Opportunity Centre (VTOC) of the Young Women Christian Association Kuala Lumpur (YWCA KL) to infuse homegrown creativity in Lalamove’s upcoming Merdeka campaign.

Lalamove organised a batik design contest for VTOC students aged 17-24 from 14th-24th July 2023. The best design that creatively expresses Malaysia’s cultural diversity, heritage and identity through the abstract art of batik will be featured as the centrepiece of Lalamove’s limited-edition batik shirt for the upcoming Lalamove’s Warna Warni Merdeka campaign winners.

As a display of appreciation to the students, Lalamove hosted a prize-giving ceremony on 1st August 2023 at its headquarters in Petaling Jaya. The student with the winning design and two runner-ups were awarded certificates of achievement and cash prizes from Jane Teh, the Managing Director of Lalamove Malaysia. Jane delivered a motivational address to the students, inspiring them to pursue their passions and strive for excellence.

“This collaboration with YWCA showcases the creativity of VTOC students. The fact that the best design will end up on our campaign merchandise spurred the students to come up with their best work. Furthermore, this project empowers independence among the students to apply their skills in generating income. We are glad to enable this idea in this collaboration,” said Jane Teh.

Lindsey Ong, a board member of YWCA KL, echoed Jane's sentiments. “This project offers our students real-world exposure towards interpreting a client's design brief. It will be a valuable skill when they seek employment opportunities in the design and fashion industry. I am proud that Lalamove recognises our students’ creativity and that it plays an important role in Lalamove’s community outreach.”

Lalamove's Merdeka campaign, which will run from 14th-31st August 2023, celebrates Malaysia's cultural diversity and heritage through batik-inspired designs that align with its vision for the Merdeka campaign.

For more information on the campaign that will run from 14th August 2023 to 31st August 2023, stay tuned by visiting Lalamove’s official website and social media accounts on Facebook and Instagram.

This content is provided by Lalamove