SugarBun Launches New Spicy 'Lak Lak' Chicken in Collaboration with foodpanda

SugarBun has unveiled its latest culinary delight, the “Broasted Hot and Sweet ‘Lak Lak’ Chicken”.

Catering to the unique Asian palate, the Lak Lak Chicken is noted for its golden brown crust and a spicy, tingling flavour.

This exciting launch marks SugarBun's fourth year in foodpanda's exclusive ‘panda pick’ programme, offering delectable foods available solely on the foodpanda platform.

The collaboration allows SugarBun to harness foodpanda's vast delivery network, ensuring fans can easily enjoy SugarBun's tantalising offerings.

In celebration, a spicy Lak Lak Chicken Challenge was held at SugarBun Menara Hap Seng recently.

Participants competed to consume as many spicy drumsticks as possible within eight minutes.

“We are elated to introduce SugarBun’s Lak Lak Chicken to Malaysians via our platform. This partnership emphasises our dedication to bringing the diverse flavors of Malaysia to the forefront,” remarked Sayantan Das, CEO of foodpanda Malaysia.

Echoing similar sentiments, SugarBun General Manager Sri Ganesh Balasubramaniam highlighted the successful partnership with foodpanda since 2019. He stated: “Our goal is to continue expanding our reach, offering unique dishes to more Malaysians, ensuring customer satisfaction.”

Renowned for its broasted chicken and savoury rice dishes, SugarBun offers an array of fast food, reflecting Borneo’s rich culture and tastes. The brand stands as a testament to East Malaysia's vibrant fast-food culture, challenging global giants in the sector.

On 30 August 2023 until 3 September 2023, there is also a ‘Hari Merdeka’ promotion: Customers who buy one set are entitle to get the 2nd set at 66% off (terms and conditions apply).

This content is provided by AL-SGM