Seni Jaya Corporation Berhad secures intellectual property rights for 'B★VERSE' exhibition (BTS, Singing the Stars)

KUALA LUMPUR, 2 OCTOBER 2023 – Seni Jaya Corporation Berhad (“Seni Jaya” or the “Group”), main market-listed leading provider of outdoor advertising services is thrilled to announce a monumental stride into the world of entertainment and pop culture. The Group has officially acquired intellectual property (IP) rights for the highly anticipated 'B★VERSE' (BTS, Singing the Stars) Exhibition in Malaysia and Singapore organised by THE FACT MUSIC AWARDS. This groundbreaking exhibition is set to make history as the first-of-its-kind in Southeast Asia.

From 1 December 2023 to 10 March 2024, Pavilion Bukit Jalil will transform into the epicentre of immersive entertainment with the 'B★VERSE' Exhibition. Seni Jaya, as the presenter, is deeply committed to ensuring fans experience the magic of BTS like never before. Not only that, the 'B★VERSE' Exhibition is also poised to make its debut in Singapore and Jakarta, Indonesia which will be manage by AMG (PT. Alternative Media Group).

“We are immensely proud to announce our ownership of the 'B★VERSE' Exhibition featuring BTS. This acquisition marks a pivotal moment for Seni Jaya, cementing our position as a key player in the outdoor advertising industry,” said Mr. Jeff Cheah See Heong, Chief Executive Officer of Seni Jaya Corporation Berhad. 

“Apart from elevating our standing within the industry, we firmly believe this exhibition will not only delight fans but also instill confidence in our stakeholders to deliver extraordinary experiences." 

This strategic foray into entertainment IP ownership underscores Seni Jaya's dedication to diversification and innovation - empowering the Group to utilise its outdoor advertising expertise to create unprecedented promotional avenues for artistes and events, resulting in both revenue growth and fortified partnerships. 

As a publicly-listed entity, Seni Jaya recognises the significance of continuously broadening its portfolio and diversifying revenue streams. This acquisition exemplifies the Group’s resilience and adaptability in a rapidly evolving market. Notably, this is only the inception of Seni Jaya Corporation Berhad’s expansion in the entertainment arena. 

“Our journey into the realm of entertainment is just starting. We are actively exploring similar initiatives and partnerships, with the aim of bringing unique and thrilling experiences to our audience in the foreseeable future. We aspire to transform Malaysia into a vibrant hub for entertainment,” Mr. Jeff Cheah concluded. 

Stay tuned for further updates on Seni Jaya’s official website, 'B★VERSE' Exhibition’s official Instagram, Twitter and TikTok.

This content is provided by SLPR