The one show where marketing campaigns are presented on stage.

No, it is not the “Malaysia's Got Talent” show. But the format is similar. 

Featured on stage instead will be the latest marketing campaigns in Malaysia presented by the creators. 

Also labelled the “TED Talks of Marketing”, The APPIES Marketing Campaigns Awards 2024 showcases the crème de la crème marketing campaigns across 21 product and service/categories. 

“What sets The APPIES apart from the rest is that each featured campaign is presented Live by the brand marketers and campaign creators before a panel of judges and a full audience. Only outstanding campaigns that have a unique marketing success story will go on to win The APPIES trophies,” said Prof Harmandar Singh, President of APPIES Malaysia. 

Led by APPIES Malaysia 2024 Senior Advisors, Adam Wee Abdullah and Santharuban T. Sundaram, all entries will be judged by a panel of 22 CMOs - the Who’s Who in the marketing fraternity. 

The Keynote Opening Speaker will be the illustrious Jamshed Wadia, Asia Vice Chair of Digital @Edelman.

He will delve into the impact of 𝗔𝗿𝘁𝗶𝗳𝗶𝗰𝗶𝗮𝗹 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲, with insights and thought starters for the Marketing and Communications Industry to consider. 

It will steer away from cliches and the hype around this topic and focus on practical considerations like organisational readiness, safely integrating AI in Marcom workflows, re-examining the MarTech stack, building a culture of innovation, protecting human ingenuity, and bringing ethical considerations of AI usage.

“Over the years, The APPIES has attracted the attention of top marketers, agencies and partners. It showcases the best campaigns, presenting an unparalleled opportunity to learn, network and celebrate with some of the brightest minds in marketing. It truly is an industry milestone you can experience on July 11 & 12 at the Eastin Hotel Ballroom,” added Harmandar Singh. 

Submission and Registration details here: https://appies.com.my

This article is provided by ADOI Magazine.

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