From e-Commerce Breakthroughs to Warehouse Deals, Commerce.Asia’s Blueprint for Brand Success

KUALA LUMPUR: As e-commerce becomes an integral part of consumer behaviour in Malaysia, with over 80% of internet users believed to be engaging in online shopping, the Commerce.Asia Group stands at the forefront of this trend, offering a comprehensive ecosystem designed to empower brands to realise their fullest potential.

Majority owned by ‘Serial Entrepreneur’ Ganesh Kumar Bangah (centre in pic) and led by Group Chief Executive Officer Kuna Kathigesan (left in pic), Commerce.Asia is committed to transforming how businesses operate online, ensuring they thrive in a lucrative – yet increasingly competitive – market.

At the core of the Commerce.Asia Group’s value proposition is its all-encompassing approach to e-commerce.

The Group provides a suite of services ranging from online store development, digital marketing and customer engagement to logistics and payment solutions.

“This end-to-end ecosystem allows brands to focus on their core competencies while seamlessly navigating the complexities of digital commerce,” said Ganesh.

“Our mission is simple yet powerful: To simplify, enable and empower brands to reach new heights in the digital world. We understand the unique challenges businesses face in today’s market, and our mission is to provide them with the tools, strategies and support they need to succeed and thrive in their business endeavours,” he added.

Commerce.Asia’s commitment to brands goes beyond providing digital solutions. The Group is dedicated to nurturing long-term partnerships for ‘win-win’ situations that empower businesses to scale sustainably.

The Group’s robust suite of digital solutions was specifically designed to empower brands at every stage of their e-commerce journey. Its Growth Strategy & Performance Marketing service helps brands scale by targeting the right audiences and optimising return on ad spend (ROAS).

Meanwhile, with Online Channels Management, brands can effortlessly manage their presence across multiple marketplaces and social commerce platforms, ensuring consistent performance. The Total Brand.com Solution provides a fully managed service for online stores, handling everything from product listings to customer support.

Additionally, the Reporting Insights & Analytics Dashboard offers deep data-driven insights, enabling brands to make informed decisions that drive growth. Commerce.Asia also supports brands with Robotics and Centralised Warehousing & Fulfilment, streamlining inventory and order management processes, and Omnichannel Customer Experience Management, which ensures a seamless and integrated customer experience across all touchpoints​.

“By leveraging Commerce.Asia’s technological prowess and regional expertise, brands are not only able to establish a strong online presence but also expand across borders, tapping into new markets across Malaysia and throughout Southeast Asia,” said Kuna.

“Whether it’s through innovative e-commerce strategies, robust logistics support or effective payment solutions, we are with them every step of the way.”

While Commerce.Asia is known for its digital capabilities, the Group also recognises the importance of physical touchpoints in brand growth.

Events like the upcoming Commerce.Asia Warehouse Sale serve as a prime example of how the Group supports brands in the physical space.

“This event is an opportunity for participating brands to connect directly with their customers, offering exclusive discounts and clearing excess inventory, while further strengthening their market presence,” said Commerce.Asia Marketing Lead William Yap (right in pic).

“By bringing together our digital expertise and physical events like the warehouse sale, we create a holistic approach that enhances brand visibility and customer engagement,” he explained. “These initiatives are key in helping brands connect with their most loyal customers while attracting new ones.”

One brand that has truly benefitted from Commerce.Asia’s holistic approach is AKEMI, a leading bedding brand in Malaysia. Since partnering with Commerce.Asia, AKEMI has experienced an astonishing 30-fold growth in its online business since 2019/2020. This success is attributed to strategic expansions into new channels such as SenHeng, MAHB and TikTok Shop through Xamble Live, as well as online operations in Thailand and Vietnam.

Xamble Live is, an innovative live commerce platform, is connected to Commerce.Asia, having been specifically designed to help brands scale their online business through real-time engagement with customers. Leveraging the power of social media channels like Facebook and TikTok, Xamble Live enables brands to sell their products via live streaming, creating an interactive shopping experience.

This platform not only provides end-to-end live commerce solutions but also supports brands with social commerce strategy and execution, integrating influencers, content, and e-commerce expertise to drive sales and enhance brand visibility.

“AKEMI’s journey is a testament to the power of digital transformation,” said Kuna. “Their ability to leverage our ecosystem to grow across multiple markets highlights the impact that Commerce.Asia can have on a brand’s trajectory.”

The upcoming Commerce.Asia Warehouse Sale is a testament to the Group’s commitment to bridging the digital and physical retail worlds.

Taking place from 30 August to 1 September 2024 at the Commerce.Asia Warehouse in Balakong, this event promises incredible deals, with discounts of up to 90% on a wide range of products. Participating brands include AKEMI, Hooga, AT&IN, Winny, Sterra and Biotropics Malaysia.

There is set to be a wide variety of items available at this warehouse sale, including mattress sheets, pillows, bolster pillows, comforters and bath towels. Other home essentials like the Hooga Black Series Diffuser, Miniature Room Spray, and Plush Toys are also available – all while stocks last.

This sale is an opportunity for shoppers to access top-quality products at unbeatable prices, making it a must-visit event for anyone looking to score great deals.

With a lineup of leading brands and a reputation for excellence, the Commerce.Asia Warehouse Sale is set to attract thousands of eager shoppers, all looking to take advantage of these exclusive offers.

Details of the warehouse sale as follows:

Dates: Friday, 30 August 2024, to Sunday, 1 September 2024

Time: 9am – 7pm

Venue: Commerce.Asia Warehouse in Balakong

Lot 1808b, Jalan Kpb 3, Kawasan Perindustrian Balakong,

43300 Seri Kembangan, Selangor, Malaysia

Location

This article is provided by Commerce.Asia.

The views expressed here are those of the author/contributor and do not necessarily represent the views of Malaysiakini.

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