COMMENT | The Grab dilemma

COMMENT | Multinational super app company, Grab seems to be at a pivotal moment.

News that Chloe Tong, the wife of company founder Anthony Tan, recently made a social media posting about how much their family loved Israel immediately sparked massive controversy and widespread calls for a boycott of Grab.

Such incidents underscore the difficulties of navigating murky political waters in today’s day and age.

While all companies of this size have a massive corporate communications department and are adept at more standard, corporate-flavoured crisis communications, navigating this particular issue calls for a different set of skills and experience.

While there is no changing the original social media post, exactly how Grab and the individuals involved handle this crisis moving forward could have far-reaching implications for...