COMMENT | Why green credentials must be a business imperative

COMMENT | All of us yearn for recognition and acknowledgement to some extent, whether in work or life.

Growing up, we strived to be our parents’ good child, then teachers’ favourite student, spouse’s good partner, company’s good employee, the list goes on and on.

The desire to succeed and excel in our endeavours is simply too strong as if not getting validation will make us a loser. This is how the craze started, with certificates covering everything from sports to blood donation, dance and more.

The same goes for sustainability practices. When we are doing something good, it is natural to seek sincere appreciation that encourages us to continue those behaviours.

This gives rise to a list of green certifications for different industries and topics. One example is...