‘Bold Enough to Stream’ Offered Academic Support, At-Home Activities, and Professional Learning Resources to Keep Students Engaged in Edutainment Learning
The modernised educational Public Relations (PR) event ‘Bold Enough to Stream’ (BETS) The Positioning of Public Relations — a combined effort between marketing’s digitally-minded tactics and PR’s relationship-centric strategies has officially marked its end on 14 April through the grand finale. In conjunction with UTAR 20th Anniversary, 126 students from UAMP2033 Event Management, Bachelor of Communication (Honours) Public Relations from the Department of Public Relations, Faculty of Arts and Social Science (FAS) conducted an event entitled ‘BOLD Enough to STREAM’ (BETS) - The Positioning of Public Relations (PR) Programme.
As a first debut of introducing education in “edutainment” (education and entertainment) format, many digital resources were explicitly designed to integrate BETS’ featured activities into existing learning efforts. In addition, the organising committees have developed innovative and meaningful ways to engage with society, including its civic role in collaboration with the university’s academic staff and PR Alumni to communicate the art and science behind the practice of Public Relations and leading trends to implement planned programmes of action which served both the university’s and the public interests.
“Throughout the six months of planning and managing, the core-focused areas of this positioning programme are a great catalyst in achieving a huge milestone to shape the framework of event practice and further enhance the development of collaborative teaching and learning practice development,’ said Liew Yong Qi, Director, BETS.
She added, “The grand finale was a great end by having splendid performances from the organising committees which then brought out the diversification of Public Relations students. With that, we believe it broke the stereotypes of Public Relations by disclosing its creative initiatives associating the programme branding’s structure, which then made it recognisable to the public and triggered the potential stakeholders’ interests in the particular educational programme.”
Lecturer-cum-programme advisor Mohd Yusof Bin Zulkefli stated that the PR undergraduates took the programme into a leveraged intersection by involving educational leaders, existing students, academic staff, and potential stakeholders. “The programme’s culture of innovation was driven by our mission to prepare learners for tomorrow by creating innovative events and learning modules connected to today’s industry,”
“We recognise that the changes in the new learning and levitating the Public Relations Programme in UTAR Kampar to a higher engagement with the potential stakeholders and the public with different approaches are needed. We strived to build a new framework with collaborative teaching and learning practice that help students grow and achieve.” He continued.
Dean of FAS Dr Lee Lai Meng stated that connecting educators and students to a vast collection of high-quality, standards-aligned content helps engage the university in response to current events and the ever-evolving needs of younger audiences. “In the pandemic era where institutions have to properly position ourselves to meet the needs of the student market, it is necessary to address the Public Relations programme to prospective students, an effort should be made to explain explicitly to the potential stakeholders on the experiences in academic and sociocultural settings that it can provide,”
“This gives students a better appreciation of the combined value of the programme they take and let them see how each contributes to their overall education. Furthermore, seeing the value of the material within a broader academic framework can help sustain motivation and persist through challenges and setbacks, which allows them to witness the real-world applications of work working with authentic constraints, interact with real clients, and explore possible professions.”
Head of the Public Relations Department, Ms Bazlin Darina bt Ahmad Tajuddin expressed that the initiative is looking forward to adding, contextualising, and organising exciting new content and timely and relevant resources to the platforms. “Prior to our title – ‘Bold Enough To Stream’, we continue putting efforts to expand the PR programme’s reach to more potential stakeholders by accommodating the creativity of the intentionally designed activities based on their needs.” She added.
The programme started with the Public Engagement event from 7 February 2022 until 16 April 2022. Specifically, the Bold To Chat and PR Alumni Sharing Session began on 6 March 2022 and wrapped up on 16 April 2022.
For more information, please contact [email protected].
About UTAR
Universiti Tunku Abdul Rahman (UTAR) was officially launched on 13 August 2002 as a not for-profit private university providing affordable quality education. It was established under the UTAR Education Foundation and registered under the Malaysian Private Higher Educational Institutions Act 1996. Guided by its vision to be a global university of educational excellence, UTAR is highly reputed as one of the fastest-growing private higher education institutions in the country, with phenomenal growth in all aspects of its development since its inception.
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BETS’ grand finale hosted by BETS' organising committees.
Section B (Bold) of the finale played by the executive members of BETS in a pre-recorded stage drama centring the theme of crisis management.
Section E (Extraordinary) featuring Classical Dance by the organising committees to showcase the multiple talents of Public Relations students.
Section T (Treasure) the prize-giving ceremony to all the winners of a series of contests and competitions.
Bold to Chat session shared and expressed gratitude for questions and answering inquiries regarding the Public Relations programme in UTAR Kampar.
This content is provided by BETS
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