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Study: Harapan no longer dominating digital space

This article is 6 years old

There has been a drastic shift in popularity of top political leaders after the general election last year, with former prime minister Najib Abdul Razak now way ahead of the pack.

According to a study by advertising firm Nobleman Creations, this was measured by analysing the "total engagement" and growth in 'likes' on the Facebook pages of these personalities, comparing data in the months of May 2018 and January 2019...

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