Relying on data may make parties overlook some voters - Latheefa

Lawyer Latheefa Koya has cautioned parties against over-relying on big data in their election strategies which may result in some segments of voters such as underprivileged groups being neglected.

Citing the implementation of Undi18 which caught the attention of political parties from both sides of the divide, the former MACC chief commissioner noted recently released data by the Election Commission (EC).

She said that the data showed...