Surveys must be scientific to reflect reality - Merdeka Center director
This article is a year old
Opinion polls must be conducted properly in order to yield results that reflect reality, and this is achieved mainly by ensuring that the people chosen to participate are a microcosm that is representative of the general population.
Merdeka Center programme director Ibrahim Suffian said this after five media organisations commissioned a survey on public attitudes towards Prime Minister Anwar Ibrahim’s administration...
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