Ministry: Implementing franchise policy could potentially generate RM100b in sales

The introduction of the National Franchise Policy 2030 (DFN 2030) is expected to generate RM100 billion in sales within the franchise industry by 2030.

Acting Domestic Trade and Cost of Living Minister Armizan Mohd Ali said the policy, which is targeted to launch in the first quarter of 2024, will be able to further develop the country’s franchise industry to an international level...